Do designs add value to the brand of an organization?

Is there perhaps a relationship between a Brand and the design element in it? 
Do designs play any role in the overall perception of your product or service? 
It is said that a brand is only as good as its fundamental practicality. 

A great design is created by, developing a significant shape that conforms to the reality of the brand i.e , its value, integrity and its underlying meaning and functionality.

Great designs institute Positive perceptions by potential and current customers. The brand perception will ultimately be affected by the distinct image built, not just illogical images, but designs which are meaningful and those that people will identify with. Any design built to enhance a brand has to be practical, momentous, and of the same quality it represents.

Design enables a Brand to adopt a customized approach to their products through Individuality by creating a wide variety of processes, structuring them to meet an individual’s customers own satisfaction. Any brand wants to lunge into unknown territories; these territories seek to exist by challenging and create more diverse products. Designs will create prestige and define luxury products for this particular segment.

Design offers product usability since it offers a platform for ease of use; this is the core originality for brand traffic, since it will drive huge traffic to your services based on popularity and efficiency. In the beginning a big Brand called the Coca Cola Company decided to advertise its products. Their strategic plan was to create a memorable logo that offers the stickiness factor. They had to think about packaging their unique content. The world did not know who they were; only a few sublime chit and chatter about the cola tasty drink. We were anxious to see it. Marketing as we call it involved this, they produced it, and they were now ready to show case it to the world.

They had no idea that this would influence the world, change the Brand as we know it now, and yet, they had to launch it to the world. They needed designs that will create an impact, a sense of enthusiasm, bring the innate reality to its consumers. In order to do this they had to translate the coca cola drink to a visual element, something that would offer a distinct blend of their product. They decided to create a distinctive bottle shape to assure people they were actually getting a real Coca-Cola.

Communicating your brand Ideas to the design team is crucial; this can make or break a Brand. Your potential customers will need to know your product based on good communication tools you employ. In the end establishing relationships that matter and making those high- end sales is fundamental, and design does this best.

It does not matter whether your business is great or it is a ruling giant, a great brand with a raw deprived erroneous visual representation is set to fall. In the end great brands are founded on great designs!